Okay Netsky. Okay Sigma. Okay DJ Fresh. You can stop now. I thought you were going to make the liquid drum and bass scene bigger than ever. How wrong I was. You are not helping our genre becoming more popular.
According to Google Trends, liquid drum and bass is now just as popular as September 2009. And the future trend is not in our favor. Check out the chart above. Liquid drum and bass is losing its popularity and is back at 2009 levels. Meanwhile, neurofunk is slowly gaining popularity.
Why liquid drum and bass is losing its popularity
Take a look again at the chart. Where you can see neurofunk slowly winning popularity, liquid drum and bass got popular much faster. This led to liquid dnb DJ’s becoming too much focused on commercializing their music. Instead of making more and better liquid drum and bass, the DJ’s focused on getting their tracks heard on the radio.
Meanwhile, liquid drum and bass artists experimented with other genres. Stan SB for example changed its name to Fox Stevenson and started making different kinds of music.
On the other hand, non commercial drum and bass artists struggle to make money. They don’t earn anything by selling singles to the general public. They make money selling tracks to other DJ’s. And these DJ’s are playing neurofunk. This drum and bass subgenre is played in most of the clubs, therefore it is clear that DJ’s are only trying to make the hardest bangers. There is no place for liquid tunes.
What does this mean for liquid drum and bass lovers?
We just concluded that popular liquid drum and bass artists (like Netsky) are trying to get onto the radio to get their tracks heard. This means there is a big difference in sound nowadays compared to 2012 and before. Liquid drum and bass artists used to focus their frequencies on sub bass (everything below 100hz). In a club, this is awesome. On laptop speakers and simple earplugs it is a different case. Most popular drum and bass nowadays lack in the sub 100hz regions.
How we can stop liquid drum and bass from dying
The biggest period for liquid drum and bass was between 2010-2012. No big drum and bass hits made the top 10 charts back then. Liquid drum and bass artists need to get their focus back.
I think we should take a look ate the upswing of neurofunk. Check out the chart again and see how it is slowly winning popularity.
The best way to slowly increase the popularity and quality of liquid drum and bass is to organize more events. The Liquicity movement is a great example. We need more of this.
As more liquid drum and bass events are organized, the demand for songs with a focus on the sub frequencies will go up, as does the quality of the tracks.
I think the small group of fans of liquid drum and bass is still dedicated and can take the genre to the next level. Guys, next time bring your friends to a liquid drum and bass event. The best way to get a bigger following is to share the magic powers of liquid drum and bass at events such as Liquicity.